This is a map where every edge is defined by the shape of a range rover. So, its an ad, but its also rather subtle and clearly executed by a creative manaic (holler atcha boy). You dont even realize that everything is the shape of a truck until you look at the smaller bits like little islands or bulletpoints next to location names.
So its not instantly mind blowing (or mind blowing at all), but it was lovingly crafted by someone who thought this was a pretty sweet thing to be able to pull off.
via Creative Review